‘WTF With Marc Maron’ Podcast Inks Multi-Year Deal With Acast
As part of the deal, which begins on July 1, WTF will also offer bonus content, merchandise and live event offerings via Acast , the podcast company’s subscription service. The back catalogue of WTF, currently available without ads on SiriusXM’s Stitcher Premium, will also be taken down and moved over to the open feed when the deal goes into effect, though a “small portion” will be paywalled on Acast , according to Acast spokesperson Ryan Hatoum.
New episodes of the show will continue to be released twice a week and will be available for free across all major podcast platforms, while advertisers will be able to place dynamic ads or use Acast’s in-house team for premium spots that will appear on Maron’s show, in addition to other podcasts in Acast’s network.
” We’ve built a great catalog over the years, and Acast gives us an opportunity to make that catalogue available in a way that it hasn’t before, especially in international markets,” Maron stated in a statement. “Acast will not stand in our way of doing the show the best way we want, the way that we enjoy doing it, and the way that we have done it for years. They are focused and excited, and I believe the partnership will be very productive .”
WTF With Marc Maron brings in 55 million listens per year, according to Acast. The show was the 25th most-listened podcast in the U.S. during the first quarter of the year, per Edison Research, right above Conan O’Brien’s Conan Needs a Friend (the former late-night host sold his podcast company to SiriusXM for a reported $150 million this week).
Maron’s show also follows similar deals struck by talent like Anna Faris, who moved her podcast Unqualified over to Acast in February.
“Acast’s partnership with Marc Maron, the podcast giant, is a major win for both the open podcasting industry and Acast. This deal ensures that the podcast can be listened to by anyone, anywhere, on any device, and it will continue to be available to everyone,” Ross Adams, Acast’s CEO, stated. “This collaboration is a significant step forward for Acast in the North American market, adding millions to our brand and strengthening it further in the region.” We will also work with Marc Maron to increase the number Marc Maron fans around the world .
This article originally appeared in THR.com.
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