Tigers Woods’ return and a full capacity pushing Masters ticket demands and prices
4: 08 PM ET
Harry Lyles Jr.ESPN Staff Writer
The Masters returned to full-capacity crowds for the first time since 2019 and with Tiger Woods‘ highly anticipated return, ticket marketplaces are seeing an increased demand for one of golf’s most prestigious events.
StubHub spokesperson Adam Budelli told ESPN that the average price (looking at practice and competition rounds) of a ticket was roughly $1,644 — 21% higher than StubHub saw in 2019.
“We are seeing just tremendous demand for this Masters and actually exceeding the 2019, which was a uniquely high event in itself because of Tiger’s return from injury that year,” Budelli said. “But with the 2020 [Masters] having no fans, obviously limited in 2021, there’s certainly a lot of demand out there. Then we add in the past. We have seen a huge spike in sales in the week following Tiger’s practice round on Thursday. “
Budelli added that if Woods were able to make the cut to play Saturday and Sunday, “We would anticipate another spike in ticket prices. “
According to Vivid Seats’ data, it has also seen an increase in prices compared with 2019.
Thursday prices: $2,688 (2019) | $2,667 (2022)
Friday: $1,945 (2019) | $2,609 (2022)
Saturday: $1,751 (2019) | $2,515 (2022)
Sunday: $1,771 (2019) | $2,759 (2022)
Woods, who hasn’t participated in a PGA Tour tournament since playing at the postponed Masters in November 2020, was seriously injured in a car crash outside Los Angeles on Feb. 23, 2021. In December, he told reporters that surgeons almost had to amputate his right leg.
The get-in price — as of Wednesday afternoon — was $1,600 on StubHub. Budelli stated that the market expects these prices to rise as the field narrows after the Thursday and Friday rounds.
The Masters is a hot ticket in any year, but given the circumstances of the past few years with the pandemic and Woods’ return, this weekend’s event is sure to have more interest and more eyes.
The author of 5 books, 3 of which are New York Times bestsellers. I’ve been published in more than 100 newspapers and magazines and am a frequent commentator on NPR.