This Week in Apps: Apple App Store’s new pricing, Twitter app makers shift to Mastodon, debate over Lensa AI

This Week in Apps: Apple App Store’s new pricing, Twitter app makers shift to Mastodon, debate over Lensa AI

Welcome Back to This Week in Apps The weekly TechCrunch series which recaps the most recent in mobile OS news, mobile apps, and the overall app economy.

Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to multiple year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps.

This week in Apps is a place to keep up with this fast-moving sector in one place. It includes news, updates and information about startup fundings, mergers, acquisitions, and other important developments.

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App Store significantly expands pricing options

Apple this week loosened its requirements around how developers have to price their apps as legal and regulatory pressure over its tight control of the App Store intensifies. The company announced an expansion of its App Store pricing system to offer developers access to 700 additional price points, bringing the new total number of price points available to 900. It will also allow U.S. developers the ability to set prices for apps and in-app purchases, as well as subscriptions, as low as $0. 29 or as high as $10,000, and in rounded endings (like $1. 00) instead of just $0.99. Similar policies will be implemented in global markets to reduce price restrictions. New tools are also available that help developers better manage pricing outside of their local market.

The changes initially became available starting on December 6, 2022, for auto-renewable subscriptions. They’ll become available to paid apps and in-app purchases in spring 2023.

Developers can now publish prices that end with $. 00 instead of $. 99 or EURX. 99 or those that begin with two repeating digits, like W110,000.

Plus, new pricing tools are being made available that allow developers to set their subscription prices in their local currency as the basis for automatically generating pricing across the other 174 storefronts and 44 currencies. Pricing outside of a developer’s home country will be updated as foreign exchange and tax rates change. Developers have the option to manually set prices if they wish. They’ll also be able make in-app purchases via a storefront.

The changes rolled out after Apple last year settled a class action lawsuit with U.S. app developers, which included a number of concessions, one of which was an agreement to expand the number of price points available from fewer than 100 to more than 500.

Debate over top app Lensa AI

The photo editing app Lensa AI has been going viral over a new feature that offers to create “magic avatars” from a series of uploaded selfie photos. The avatars are created using the open source Stable Diffusion model to transform your photos into those that look like they were created by a digital artist. There is some controversy about how these images are created.

This feature is not quick or inexpensive. It can take up to half an hour, or even several hours to complete. Lensa’s pricing model can also be quite clever. It costs $3. 99 for 50 unique avatars (five variations of 10 different styles) if you’re a subscriber, or $7. 99 if not. If you want more avatars, it costs $11. 99 for 100 unique avatars (10 variations of 10 styles) or $15. 99 for 200 avatars (20 variations of 10 styles) — which again, can be discounted by 50% if you subscribe. This hybrid pricing is both clever and opportunistic. It’s also one those apps that uses dark colors to encourage users to sign up immediately after launch. The splash screen is a pop-up screen that you must bypass to use the app free of charge.

But the real problem is not the price, but Stable Diffusion, which is the AI generator that powers the service. The original training data for the AI included 2.3 billion captioned images taken from the internet. Some of these images are watermarked and copyrighted, others from sites such as Pinterest, Smugmug and Flickr. Artists could not opt out of having their work included in the training data.

Artists, understandably, are concerned. Their unique styles are being manipulated by an AI model, which means that their original art will be lost among the many auto-generated copycats. This is seen by some as a form unregulated theft and an existential threat. The consumers were enjoying the photos without understanding how the technology worked. They then became the targets of backlash and shame from those who did. Conscientious objectors quickly realized that they had wasted their money on photos they didn’t feel ethically safe using. These are complex issues that require more discussion. At least when Instagram first launched its filters, they were donated by an artist, Cole Rise. (While he may regret it later, the filters were not stolen. )

In addition, the app maker faced another serious issue, when people discovered it was easy to use to make non-consensual nude images in the app. Users can upload Photoshopped images of topless models that have someone else’s faces. The AI will then disable its NSFW filter to create better-quality AI avatars for the person whose face was on the topless photo. The company said it was working to prevent this from occurring and noted attempting to make NSFW content was in violation of its terms of use.

Lensa AI can be tricked into leaving very little to the imagination. Illustration of a woman's bare shoulder...

Image Credits: Lensa AI

Third-party Twitter app developers are now building for Mastodon

Third-party developers are starting to question their dependence on Twitter’s API. This is a subtle shift in the Twitter app ecosystem.

Now having grown to 3.3 million active users, the open source Twitter alternative Mastodon has been gaining interest from third-party Twitter app developers in recent days. Popular Twitter clients Aviary and Tweetbot have been created by the makers of Mastodon. They plan to create similar apps for the Mastodon user base.

ivory app

Image Credits: Tapbots

App developer Tapbots, known for its popular Twitter app Tweetbot for iOS and Mac, is building an app for the Mastodon community. The app is similar to Tweetbot, which is hailed as one of the third-party Twitter clients that keeps improving with age. The latest version of Tweetbot 7 was released in 2017. It included features such as picture-in-picture and stats tabs. Now, Tapbots is working on Ivory, a subscription-based app for Mastodon that includes access to key features like your home timeline, @ mentions, favorites, search and trends, and your own user profile. Paul Haddad, Tweetbots’ developer, stated that the goal is to first release stable 1.0 and then add Mastodon-specific features.

Aviary’s developer, Shihab Mehboob, meanwhile, is building a Mastodon client, called Mammoth. The new app will be available as a paid download at a yet to be determined price. It will also include the latest Mastodon API features, as well as 4.0 features such as editing posts and editing history.

App makers aren’t the only developers impacted by the chaos at Twitter. As TechCrunch reported, Typefully, a Twitter thread-making app backed by Ev Williams, is now planning to shift focus to LinkedIn. Scheduler Chirr App is also working on a Mastodon integration, and Tweepsmap just launched a post scheduler for Mastodon, too.

  • iOS 16.2 RC has arrived ahead of next week’s public release. This is one of the bigger updates, as it will bring the new Freeform app, the just-announced karaoke experience called Apple Music Sing, the 10-minute AirDrop limit that hit China first, new Sleep and Medication widgets, new Home app architecture and, with iPadOS 16.2, the ability to use Stage Manager on iPads with an external display, among other things. It will also bring 5G support to iPhones in India.
  • A day after Apple revamped its App Store pricing, RevenueCat said it would roll out A/B price testing features.
  • Apple is launching Advanced Data Protection, a feature that offers end-to-end encryption on iCloud backups, Notes, Photos and more in the U.S. in 2022, then globally, including China, in 2023. There will be 23 data categories protected, with the exception of iCloud Mail, Contacts and Calendar, because of the need to interoperate with other systems. The FBI is not happy.
  • Apple also announced an iMessage feature that will help users verify they’re messaging only the people they intended, plus Apple ID support for hardware security keys.
  • However, the company said it’s pausing its efforts in launching a CSAM detection tool for iCloud Photos.
  • The developer series “Ask Apple” is returning December 12-16, for another week of one-on-ones and group Q&As around app building.
  • Google’s Pixel update brings the Google One VPN and Clear Calling (call enhancement) feature to Pixel 7/7 Pro and automatic speaker labels in the Recorder app to Pixel 6 and up. All Pixel devices will get a new privacy hub to manage settings.

twitter app icon ios

Image Credits: TechCrunch

  • Reddit rolled out its fun end-of-year Recap experience to users, which includes stats about your time on site, the communities you engage with the most and more. This year, seemingly inspired by the popular Spotify Wrapped experience, Reddit is also doling out personalized, sharable cards that include fun stats, like your most upvoted comment or if you’re team cat or dog, among other things.
  • Snap announced at its annual Lens Fest it now has 300,000 developers building AR products and will soon allow creators to build Lenses that feature digital goods that can be purchased with Snap Tokens. As part of this test, users will be able unlock power-ups and AR items within selected Lenses. Snap also announced a partnership ith Adidas for a Bitmoji Fashion Drop.

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Image Credits: Snap

  • Twitter is going to launch dual pricing for its upcoming Twitter Blue subscription relaunch. App Store users will pay $11 per month due to the “Apple tax,” while those who pay on the web will only be charged $7 per month.
  • Calm’s meditation app is catering to gamers with the addition of new auditory environments from games like “Halo Infinite” and “Sea of Thieves,” which can help some people focus and boost their mood.
  • Instagram’s latest feature will inform creators and brands if their content is ineligible for recommendation and why.

Instagram account status

Image Credits: Instagram

  • Celeb greetings app Cameo debuted Cameo Kids, offering personalized video messages from popular kids’ characters like Santa and Thomas the Tank Engine.

tag reuters.com2022 newsml LYNXMPEIB70NX 12022 12 08T140714Z 1 LYNXMPEIB70NX RTROPTP 3 CAMEO CANDLEMEDIA MOONBUG

Image Credits: Cameo

WhatsApp Avatars

Image Credits: WhatsApp

  • TikTok released its year-end trends list. Apparently, a chocolate giraffe was very popular, as was a collection of dumb life hacks.
  • Yelp takes on Angie’s List (now, just called Angi) with a new way to hire service professionals in the app.
  • Amazon Luna now allows Prime members to play already purchased Ubisoft games on Luna without having to subscribe.
  • YouTube is rolling out its own take on Twitch emotes.
  • Snapchat-owned social mapping app Zenly is shutting down. RIP.
  • Facebook Dating is now going to test the same age verification tech that Meta is currently testing on Instagram. Users suspected to be underage may need to upload IDs or take selfie videos.
  • Robinhood added a waitlist for a new Robinhood Retirement feature, which will offer IRAs with a 1% match on every dollar contributed.
  • Roblox is going to allow users 13 and up to import their contacts and will introduce friend recommendations.

twitter app icon ios

Image Credits: TechCrunch

A lot has happened at the chaotic bird-app company this week! If you haven’t been keeping up to date with all the drama, here’s a quick overview:

  • Twitter is trying to lure back advertisers with huge incentives, like matching $500,000 to $1 million in spending, up to $1 million cap. Twitter’s ad revenue is said to be 80% below expectations as of the World Cup’s November 20 start.
  • Elon Musk made a big deal about publishing internal emails over Twitter’s Hunter Biden laptop drama. He’s calling these reveals “The Twitter Files.” But the hyped event fell a little flat as they only seemed to show a company having conversations over difficult content moderation decisions, ultimately resulting in the company taking the unusual step to limit the reach of a news story at the time over concerns it came from a hack and leak campaign by a Russian group and would violate Twitter’s anti-doxing policy. Twitter admitted that the decision was wrong in hindsight and with further information.
  • Twitter’s new VP of Trust and Safety Ella Irwin said the company will now focus on using automation to moderate content, not removals.
  • Twitter later released another “Twitter File” that again showed the company simply doing the difficult business of moderation, in this case conflating shadowbanning with de-amplification, as former Twitter exec Kayvon Beykpour pointed out, calling the characterization either “a lazy interpretation or deliberately misleading.”
  • Additional concerns were raised as to whether or not the reporter tweeting the story (who is not a Twitter employee) was given internal systems access, as she included screenshots of Twitter’s internal systems in the posts.
  • Musk also “exited” deputy general counsel Jim Baker, claiming there were concerns over Baker’s “possible role in suppression of information” related to the so-called Twitter Files.
  • Musk said a later Twitter update will show users if they’ve been shadowbanned and why.
  • Twitter allowed Andrew Anglin, a neo-Nazi and founder of the white supremacist website The Daily Stormer, back on the app.
  • Major brands’ ads appeared on the pages of two white nationalists after their accounts were restored by Musk. Snap, Uber, and Amazon were among those affected. Twitter later emailed advertisers to say it will launch controls to prevent ads from showing up next to certain keywords.
  • Twitter is facing multiple lawsuits over layoffs, which could cost it millions in arbitration fees. Some workers on H-1B visas also said they didn’t get adequate immigration support.
  • Twitter’s iOS app has been facing issues with a number of key security features, including the ability to protect tweets or toggle DM settings.
  • Twitter will offer two different prices for Twitter Blue: a $7 per month subscription if you buy from the website, or $11 if you buy via in-app purchase, to offset the “Apple tax.”
  • In the meantime, it started savagely changing legacy verified users‘ checkmarks to inform users who clicked that “this is a legacy verified account. It may or may not be notable.”
  • Twitter shut down various developer-focused projects like Twitter Toolbox and others.
  • Musk is now promising to delete 1.5 billion inactive accounts to free up usernames.

facebook face

Image Credits: Facebook/Meta

A Facebook Twitter clone?

The New York Times took a look at the new startups and social apps capitalizing on Twitter’s chaos after the Musk takeover, also dropping the bombshell reveal that Meta may be cranking up its clone machine to dupe Twitter. The company was already testing an Instagram Notes-style message-sharing tool, but now it is wondering if this product should be its own app or a separate feed within Instagram. There is a clear opportunity for Meta to gain traction in the midst of Twitter’s transition, when some users are looking to get out. However, we hope Meta doesn’t add more clutter to the already busy Instagram app and instead takes a real risk.

Meta hasn’t successfully launched a new app in years, so it’s easy to see why it wouldn’t want to try now. But it would be so, so interesting if it made a text-heavy, simplified version of Facebook — let’s call it FB Classic, (Gen Z loves nostalgia!) The News Feed becomes a Twitter-like feed instead. No complicated navigation, private groups, Reels, marketplaces, or other nefarious features of Facebook today. All of it should be managed through Facebook’s existing moderation and reporting systems. You can allow people to post privately to friends or make it more public. Imagine if Facebook manipulated Twitter’s core features, such as replies, threads and posts, but didn’t add any additional features. Perhaps even offer the ability to sync select posts from Facebook (and the forthcoming IG Notes) to the app’s Twitter-like feed for a minimalistic feed to get everyone started…I mean, I know Meta is building the metaverse now, but…a Twitter 2.0 arms race between Meta and Twitter itself would be wild to watch.

A Microsoft Super App?

Microsoft has discussed debuting a super app with web search, news and shopping to better compete with Google, according to The Information. It’s crazy to imagine how expensive and difficult it would be to get users to download another search app at this point in time, when even Google is complaining it’s losing search market share to TikTok and Instagram. Maybe Microsoft should index TikTok, launch a Gen Z marketing campaign, and call its new super app a better search tool for TikTok videos. Ha! After all, it did consider buying TikTok. Okay, okay, I kid. To succeed, a Microsoft Super App will need more than Bing (still can’t believe they called it that) to attract the next generation of users.

  • Meta failed in its attempt to annul a $267 million fine over WhatsApp’s breaching of GDPR transparency obligations.
  • Indiana’s attorney general sued TikTok for deceiving users over China’s access to user data and exposing kids to mature content.
  • EU regulators ruled that Meta can’t use its Terms of Service to require users to see personalized ads on Facebook and Instagram.
  • Texas banned TikTok on government-issued devices. Other States have done the exact same thing, including South Dakota and South Carolina, as well as Maryland.
  • The SEC is investigating whether or not the social events app IRL misled investors. The company raised $170 million from SoftBank at a $1. 17 billion valuation last year, but some employees told The Information they didn’t believe the app had the 20 million users it claimed to.
  • Uber Eats settled a lawsuit with the City of Chicago for listing local restaurants in the Uber Eats and Postmates apps without the restaurants’ consent and charging excess commission fees. Uber will pay $10 million, $5 million of which will go toward paying damages to restaurants. released its annual report predicting the next big mobile trends for 2023 (below). The full report is here. Of particular interest is its bet that mobile ad spend will reach $362 billion next year.

Screen Shot 2022 12 09 at 12.58.50 PM

Image Credits:

Norwegian grocery delivery app Oda raised 1.5 billion Norwegian crowns in equity (about $151 million) in funding at a lowered valuation of $353 million. The service is available in both its home market and Finland and Germany.

Singapore super app Osome raised $25 million in Series B funding. The app helps business owners with administrative tasks like payroll, accounting and tax reporting and serves over 11,000 businesses.

Saudi Arabia-based food delivery service Jahez is acquiring The Chefz in a cash and stock deal for $173 million.

Lensa AI

Well, you probably still want to see it! Despite the controversy, Lensa AI’s avatars with Stable Diffusion look impressive. This is a great example of an AI use case, even though it is ethically questionable. There is a lot of demand for AI avatars. Lensa’s popularity is having a knock-on effect across the App Store’s Top Charts, as now apps like AI Art, Image Generator; Meitu, Photo Editor & AI Art; Wonder, AI Art Generator; Dawn, AI Avatars; and Prequel, Aesthetic AI Editor have all entered the top 30. Apps that have “AI” in their names are reaping the benefits — some have even bought App Store Search ads.


  • Proton: The E2EE cloud storage service launched iOS and Android apps offering 1GB of storage for free, 200GB for $4 per month, or 500GB for $10 per month.
  • Copilot: The popular budgeting and finance app launched a Mac counterpart.

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