LinkedIn’s rolling out a new feature that lets you schedule posts for later
LinkedIn has a new feature which allows users to schedule posts to be sent at a later date.
The Microsoft-owned social network has seemingly been testing the new feature internally for several months already, according to at least one online report back in August from web developer and app researcher Nima Owji, but it seems that LinkedIn is now readying things for prime time, according to a growing number of reports across social media.
Matt Navarra, a social media consultant and renowned tipster, confirmed yesterday that he was now seeing the post-scheduling feature inside the Android app and on the LinkedIn website itself. TechCrunch internally is a bit mixed with some people seeing the feature and not. However, we were able to confirm the feature online.
Those who have the feature will see the little clock icon next to the “post” button in the message compose box.
When the user clicks the clock icon, they are presented with the option to select a date and half-hourly time that they wish to schedule their post.
While millions of marketers, influencers, and “thought leaders” the world over will no doubt rejoice at this new feature, it is worth noting that similar functionality has been available for a while already through third-party platforms such as Hootsuite and Buffer. For data privacy reasons, not everyone is happy to give third-party platforms access their LinkedIn accounts. Native functionality is almost always more convenient, especially for those who want to share a piece of content to their LinkedIn friends.
In truth, native post-scheduling has always been a fairly notable absence from such a widely-used social network as LinkedIn which claims some 875 million members globally. The likes of Twitter (via TweetDeck) and Facebook have offered scheduling for a while already, not to mention email clients such as Gmail which allow you to send messages while you’re fast asleep.
TechCrunch reached out to LinkedIn to get more information about the new post-scheduling function, including when everyone will have access. We will update this page if and when we hear back.
I’m a journalist who specializes in investigative reporting and writing. I have written for the New York Times and other publications.