Farruko Shows Ugly Side of Fame In Catchy Party Anthem ‘Nazareno’
It takes self-awareness and a lot of self-confidence to be able to recognize your limitations and weaknesses and talk about them.
Farruko does that in spades in his new single, “Nazareno,” where he talks candidly about the pitfalls of fame: “You’re surrounded by envy and hypocrisy; all eyes on you, everyone agreeing with you ’cause you’re on top,” muses Farruko in the verse, before laying it out in the chorus: “Everyone’s around in the good times, but in the bad times, they all go their own way.”
The dichotomy in this video is how catchy “Nazareno”, a reggaeton/dance track similar to “Pepas”, with a repeated, hypnotic theme. The video further reinforces this divergence. It starts with Farruko drinking and smoking at a strip club, where the sexy, sexy dancers eventually transform into preying vampires.
“The music is not what’s bad; we make it bad with the messages we put on it,” he told Billboard, when asked how he balances the reggaeton beat with his current mentality. “Before, I was enslaved by my competitiveness and my desire for a higher position. I didn’t value all the benefits I received from my labor because I gave importance to power and material things.
“But it doesn’t control my music anymore,” he said. “Now, I have complete control over my music and my career, and not the industry’s. Carlos, the human being is above all of that. Family is above all of that. God is above me. My relationship with God is my most important priority .”
Farruko is convicted in the music video “Nazareno”, which is accompanied with a warning about graphic images and ends with Farruko reflecting on the incident and a quote taken from the Book of Titus.
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