15 Musician Brand Collaborations You Need to Know About
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Celebrity brand collaborations and endorsement deals are just getting heated up for 2022. We have compiled a list of the top brand collaborations of the year, as there are so many to keep track of.
From Maluma’s clothing collection, Macy’s , to DJ Khaled’s stroller range and Jack Harlow joining hands with New Balance , see below for a list if collaborations you should be aware of.
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Jack Harlow x New Balance
Jack Harlow signed on as brand ambassador of New Balance in February. The Grammy-nominated rapper will be appearing in key marketing campaigns, playing an integral part in the brand’s connection with basketball culture, and launching new sneakers. Harlow is seen wearing his favorite New Balance styles in the “Nail Tech” music video.
Harlow stated that he has been wearing New Balance since childhood. “To officially join the brand is really exciting,” Harlow stated in a statement. “I’ve always loved the 990 and recently the Joe Fresh Goods 993 and collabs with the 550’s have been fire. I am excited to see the real world and work with more .”.
New Balance Joe Fresh Goods 993
Bad Bunny x Adidas
It seems like everything Benito touches becomes gold. Bad Bunny continued his collaboration with Adidas with the release of the Forum PWR “Catch and Throw” sneakers back in February. This latest release follows Bad Bunny’s limited-edition Forum sneakers, including the “The First Cafe”, “Easter Egg,”and “Back to School” editions last year. The Forum PWR “Catch and Throw” are sold out at Adidas but you can find them on sites such as StockX, and be sure to sign up at Adidas.com to get notified for the next exclusive drop via the link below. Photos of the Bad Bunny Forum lows in light blue landed online recemt;u, although Adidas has yet to announce a release date.
Bad Bunny Forum PWR Shoes
Maluma x Macy’s Royal Fashion Collection
Maluma partnered with Macy’s and Reunited Clothing for his Royalty fashion line. The clothing collection includes pants, shirts, shorts, dresses and more for men and women priced from $39. 50 to $179. The line is available exclusively at Macys.com and in select store locations.
Royalty by Maluma Relaxed Fit Checkered Sweater, Knit Shorts
H.E.R. x L’Oreal Paris
Oscar, Grammy-winning recording artist H.E.R. was announced as the newest global ambassador for L’Oreal Paris in January. The 24-year-old singer-songwriter, known for her illustrious curls, kicked off the campaign with a commercial for L’Oreal Paris Elvive Curls Dream Lengths Curls products. Some of her favorites include Micellar Shampoo and Frizz Killer Serum. To get her glowing look at the 2022 Grammys, H.E.R. used L’Oreal products including L’Oreal Paris Age Perfect Radiant Satin Blush, L’Oreal Paris Telescopic Mascara and L’Oreal Paris Colour Riche Lipstick.
L’Oreal Paris Elvive Dream Lengths Curls Leave-In Cream
A$AP Rocky x Mercedes Benz
A$AP Rocky is busy. The father-to be was appointed global ambassador for PacSun last year, which led to the launch of multiple clothing lines. The latest being an exclusive, all-gender capsule collection with Mercedez Benz. Inspired by ’90s pop culture, the collection includes tees, pullovers/ hoodies, trousers, jackets, baseball caps and bags priced from $60 and up. The collection is now available at AWGE, PacSun, and will restock in May.
AWGE x Mercedes Benz White Long Sleeve T-Shirt (Pre-Order)
Kelsea Ballerini x Covergirl
In late March, Covergirl announced Kelsea Ballerini as the new face of Country music. The Grammy-nominated, multiple ACM and CMA Award-winning singer will become the face of a Covergirl collection. It will be announced this spring. This partnership will last for many years. Ballerini stated that she has been a Covergirl fan for as long as she can remember. “I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl. I love makeup because it’s another creative outlet. I have always said that if I wasn’t doing music, I would be a makeup artist. I am honored to be a Covergirl partner and can’t wait for more information about my favorite products from the brand .”.
You can purchase Covergirl products at major retailers such as Target, Amazon, Walmart and Ulta Beauty.
Covergirl Clump Crusher Water Resistant Mascara
$9. 99 at Ulta Beauty
Lauren Aliana x Maurices Clothing
American Idol alum Lauren Aliana is the first-ever celebrity ambassador for the clothing brand Maurices. The partnership will continue throughout Ballerini’s 2022 upcoming Top of the World tour presented by Maurices, the “Hometown Heroes” program, and various activations and tentpole moments including a CMA Fest sweepstakes prize package and an exclusive Maurices T-shirt design collaboration highlighting Alaina’s love of puns and cool phrases. Click the link below for Alaina’s favorite pair of jeans.
M Jeans by Maurice Everflex Super Skinny, High Rise Jean
Demi Lovato x Bellessa Boutique
Demi Lovato has unveiled their vibrator last fall. Discreet and petite, the Demi Wand retails for $89 and is available exclusively at Bellesa Boutique. The company released a statement saying that they teamed up to launch the Demi Wand to promote sexual wellness and pleasure for all genders. “Demi Lovato is the most powerful person to have ever launched a signature pleasure product. This represents a major breakthrough in bridging the gap between sextech and the mainstream .”
Karol G x Crocs
Crocs has partnered up with many musicians, including Post Malone (who also released her own collection) and Karol G (who released her own collection this Valentine’s Day). Inspired by “self-love,” the Karol G-designed Crocs Classic Glogs ($70) and the Karol G x Crocs Mega Crush Clog ($110) are already sold out, although you may be able to find them online with a little digging, and you can purchase similar styles below. Karol G’s classic Crocs have an enhanced rubber tread with updated details around the outsole. They also feature an exclusive Karol g custom Jibbitz charm. The Classic Clog is a rose-red color with metal heart clips and safety pin charms on the heel strap, as well as a decorative barbed wire base.
Doja Cat x JBL
First-time Grammy winner Doja Cat was revealed as the new global brand ambassador for JBL on April 4. Doja teased the collaboration by wearing a custom JBL Clip 4 speaker on the red carpet at the 2022 Grammy Awards.”I’m excited to be working with JBL. They have been supportive of me and my ideas about JBL products from the beginning. It is easy for me to say that I love their speakers and take them with me everywhere I go. Doja said, “I would wear clothes made from JBL speakers if it were possible.” “I cannot wait for everyone to see all of the cool things that we’re doing, and something coming very soon for my biggest supporters .”
Click on the link below to buy a JBL speaker similar to the one Doja wore at the Grammys.
JBL Clip 4
Lizzo x Logitech
Lizzo has every reason to feel “Good as Hell.” Apart from debuting her Prime Video show Watch Out for the Big Grrrls in March, the singer-songwriter stars in the Logitech’s Defy Logic campaign, which debuted in January. The campaign aims to encourage and inspire the next generation of Internet users to “embrace individuality” and pursue their passions. Lizzo’s new single “Special” was featured in the campaign, and although the partnership didn’t include a specific product release, Logitech is a one-stop shop for tech essentials that content creators can’t do without, like this Ultimate Streaming Solution Bundle ($369. 98), which comes with Yeti microphone and the Logietch StreamCam.
Lizzo also debuted her Yitty shapewear line with Febletics last month. Shop the collection here.
Logietch Ultimate Streaming Solutions Bundle
Grateful Dead x Igloo
Warmer temperatures mean it’s time for the Igloos to be turned on. This collection of coolers is perfect for Grateful Dead fans. The collection of limited-edition coolers and tumblers retails for around $45 and up ($20 for tumblers). Each cooler features the Grateful Dead album artwork, including Bertha-inspired Skull and Roses and a Steal Your Face lightning bolt symbol.
Grateful Dead Dancing Care Bears 7 Qt Cooler
DJ Khaled x Cybex
It’s family first for DJ Khaled The proud father of two and his wife, Nicole Tuck, have partnered with Cybex to release a “one-of-a-kind” collection inspired by the couple’s two adorable sons. The collection, designed by Khaled, captures the “rich beauty and exotic animal kingdom” of a tropical jungle and a vibrant design with lions and parrots. The strollers start at $400 and are available through Cybex.com, Nordstrom and BuyBuy Baby.
DJ Khaled x Cybex The Best Mios Lux Carrycot
Trippie Redd x Boohoo Men
For his first Boohoo Men collab, the 22-year-old rapper dropped a Trippie capsule collection, which debuted on April 7. The Trippie Redd x Bohoo Men limited collection includes oversized T-shirts, shorts, socks and joggers in tie-dye and graffiti prints, and is available in sizes XS-XL. “I’d describe my collection as out there, definitely on the comfy side, a lot of comfortability, and you’ve got some street to it,” Trippie told Wonderland magazine.
Trippie Redd’s new collection is priced between $8 to $25, but Boohoo Men is currently running a 50% off sale.
Trippie Redd x Boohoo Men Graphic Tie Dye Joggers Large
Ziggy Marley x Appaman
Ziggy has launched a second capsule collection in collaboration with Appaman, a New York-based children’s clothing brand. Combining Marley’s “love of music” and “feel-good vibes” inspired by his Jamaican roots, the 17-piece limited collection consisting mostly of graphic tees, long sleeve shirts, camp shorts, and swim trunks, and is priced at $28 and up. The kid’s clothing collection is comes in sizes 2T-10Y.
“We are delighted to once again be teaming up with our friends at Appaman on a second collection of fun apparel for children, “Marley said in a statement to Billboard. “With new vibrant designs full of positive energy, our young ones will feel great inside and out with confidence. They will live their best life in the coolest children wear .
You can shop Ziggy Marley x Appaman via the brand’s website, as well as Nordstrom, Zappos and Saks 5th Avenue.
Ziggie Marley x Appaman Children’s Beat of Drum Graphic Tee
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