QSR Articles
Look for Marc Halperin's monthly Menu Development column in QSR Magazine:
AUGUST 2010 - BLISTER PACKS ARE OVERRATED
Despite the industry's endless upgrades, chains are still holding onto the outdated, and unoriginal, blister pack. There's a world of flavor out there, why not take advantage of it?
JULY 2010 - FROM DAWN TO DUSK
The jump from breakfast to dessert isn't as far or hard as you might think. Quick serves can easily and effectively deploy breakfast-time treats as post-dinner indulgences.
JUNE 2010 - CHEESE IS A GAME-CHANGER
Consumers have long eaten cheesy, yet meatless, entrées. Why not leverage cheese's appeal to draw vegetarian and health-minded customers?
MAY 2010 - SAND WICH?
Global options offer endless opportunities to reinvent a lunchtime staple
APRIL 2010 - FIRE IN THE BELLY
How to give guests the thrill of grilling without the open flame
MARCH 2010 - À LA CART(E)
Quick serves should explore the opportunities in a new kind of salad “bar
FEBRUARY 2010 - CUSTOMIZED QUENCHERS
How to use beverages to tap into Gen Y’s insatiable thirst for variety
JANUARY 2010 - THE BREAKFAST TRIFECTA
There are three types of morning diners, and chains that can tap into each group’s needs will finish ahead
DECEMBER 2009 - CURDS AWAY
Going back to the drawing board with cheese could mean some unusual applications that just might pay off
NOVEMBER 2009 - NO BUM STEER
Beef options abound with new cuts and novel ethnic twists
OCTOBER 2009 - CHICKENING OUT
Poultryís limitless applications mean menu inspirations can come from unlikely places