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CCD TRENDOLOGIST FEATURED IN IFT CULINARY TREND INSIGHTS WEBCAST

San Francisco, CA – March 18, 2008 – Calling all professionals concerned about culinary and food science issues, Kara Nielsen, CCD Trendologist along with Don Montuori, vice president of publishing, Packaged Facts , will be a featured speakers for the Institute of Food Technologists webcast on Culinary Trends, Wednesday, April 9, 2008.


As you know, the issues surrounding culinary trend mapping are many and varied. As a product developer, marketer, research chef or regulator, you want to stay abreast of trend tracking and mapping applications. You also want to know what drives consumer behavior, and the consequences that demographics have on that behavior. This webcast will discuss the prevalent consumer drivers, such as health and wellness, as well as ethnic influences, indulgence, ethical eating, convenience, and more! Don't miss it!

Culinary Trends: Insights and Opportunities
April 9, 2008
12:00 - 1:30 p.m. CST

www.ift.org/knowledge

What drives culinary trends? Are consumers driven on a whim, or is there some systematic way, by which consumers react to new food trends? What makes some trends thrive, while others seem to die on the vine? Register now to better understand the principles of trend mapping and how they relate to consumer demand.

Don’t miss the opportunity to hear from two of the industry’s top food trend experts to glean insights as to how to apply these ideas to future planning.

Remember, you and your colleagues can dial in from a conference room and participate collaboratively at no additional cost!

You will better understand:

* Applications of established trend tracking and mapping processes to your product development systems
* The trend adoption concept in today’s marketplace
* What drives consumer behavior, and the consequences that demographics have on that behavior
* Prevalent consumer drivers, such as health and wellness, ethnic influences, indulgence, ethical eating, convenience, and more

Intended Audience:

* Product Developers
* Management
* Sales & Marketing
* Research Staff
* Regulators
* Academics
* Students

Learning Level: Beginner, Intermediate, and Advanced

Registration: $195 per site introductory rate (a $295 value)

For more information, and to register, go to www.ift.org/knowledge. When registering, please enter this market code: 0308EM1129

 

About The Center for Culinary Development – CCD, a full-service food and beverage development and research company that blends culinary creativity with strategic marketing expertise, celebrates 15 years of successful product innovation. Visit www.ccdsf.com, or contact Mary Margaret Sinnema at 415-693-8900 x 107 or mmsinnema@ccdsf.com.