CCD » CLIENTS » WENDY’S
Frescata Sandwich Line
June 2006
CCD SERVICES:
Culinary Ideation, Hot Button Testing
CHALLENGE: To immerse Wendy’s into the world of fresh sandwiches.
RESULTS: Frescata, a line of four premium deli sandwiches, featuring high quality meats and distinctive sauces, served on freshly baked artisan bread.
SALES IMPACT: The Frescata line propelled Wendy’s to first comps gain in 14 months and its first monthly same-store sales gain in more than a year, helping the company record a positive five-point, same-store sales swing.
©2007 Center for Culinary Development, CCD