Kashi™ Pocket Bread Sandwiches
CHALLENGE: How might Kashi reinvent one of the LEAST healthy categories - frozen handheld meals ñ in a way that would satisfy their MOST health-conscious consumers?
METHODOLOGY: CCD began by launching an exploration into global, handheld street foods and international flavors that would deliver great taste from wholesome ingredients, herbs and spices rather than high fat or artificial additives. Each all-natural Kashi Pocket Bread Sandwich variety we created and tested featured large, recognizable ingredients such as turkey, chicken, roasted vegetables or beans to cue health and honesty. And Kashiís Signature Seven Whole Grain and Sesameô bread pocket made it portable, convenient and fun to eat.
RESULTS: Rich in protein, fiber and nutrients, these handheld products give omnivores, vegetarians and vegans alike a convenient meal with positive nutrition. All without trans fats or artificial preservatives.
In stores now, all three varieties now have loyal Kashi customers cheering!
Turkey Fiesta ï Chicken Rustico ï Veggie Medley
For more on our approach, email Rani at rbatra@ccdsf.com.
©2009 Center for Culinary Development, CCD